社會媒體（Social Media）是人們透過電腦媒介，用來創作、分享、交流意見、觀點及經驗的虛擬社區和網路平台，透過 行動裝置與網際網路，運用Web 2.0為基礎的應用程式在網路上互動。社會媒體和一般的社會大眾媒體最顯著的不同是，讓用戶享有更多的選擇權利和編輯能力，自行集結成某種閱聽社群。社會媒體並能夠以多種不同的形式來呈現，包括文本、圖像、音樂和視頻。流行的社會媒體傳播介質包括了blog、vlog、podcast、wikipedia、facebook、plurk、Twitter、Google+、網路論壇、Instagram等，某些網站也加入類似功能，例如百度、Yahoo! Answers、EHow、Ezine Articles等。
社會媒體和傳統媒體的差別
傳統的社會大眾媒體，包含新聞報紙、廣播、電視、電影等，內容由業主全權編輯，追求大量生產與銷售。新興的社群媒體，多出現在網路上，內容可由用戶選擇或編輯，生產分眾化或小眾化，重視同好朋友的集結，可自行形成某種社群，例如blog、vlog、podcast、wikipedia、facebook、plurk、Twitter、網路論壇、等。社群媒體的服務和功能更先進和多元，但費用相對便宜或免費，近用權相對普及和便利，廣受現代年輕人的採用。統計資料顯示，社群媒體的使用率正以鋪天蓋地的速度擴張，並超越傳統社會媒體。社群媒體和傳統社會媒體的明顯差別如下：
1. 傳播結構：社群媒體和傳統媒體，都可以向全球傳播。不過，傳統媒體多屬於中央集權的組織結構、生產、銷售。社群媒體通常扁平化、無階層、依照多元生產或使用的需求，而有不同的型態。
2. 近用能力：能近用傳統媒體的，絕大多數都只有該媒體的政府或私人業主；例如某大報的頭條，由該報編輯室決定、某電影的集資拍攝，由政府和民間金主決定。社群媒體可讓社會大眾便宜或免費使用；例如網路部落格，人人可免費申請，申請人可任意編輯部落格的內容。
3. 專業要求：進入傳統媒體的專業門檻較高，例如需設置全職的記者、攝影師、編輯、財務部門、法律部門等，除了一定的資訊素養之外，還需要其他學科的專業素養，才能經得起消費市場的檢驗；尤其因為傳統媒體的市場競爭激烈、營利壓力，對專業能力的要求可能會更提高或更多元。社群媒體的專業門檻相對較低，通常只要中等的資訊素養即可，加上社群媒體為爭取更大的注意力經濟，傾向於將社群媒體的使用介面設計的更方便更簡單。
4. 即時程度：一般而言，根據節目內容的規模，傳統媒體常有幾天、幾週、幾個月的製作時間，社群媒體因為偏好輕薄短小的圖文發佈，所以製作時間減少至一天、幾小時、幾分鐘而已。有些傳統媒體正向社群媒體看齊，希望能達到新聞的隨時發布。
5. 固定不變：傳統媒體的內容一旦發布，幾乎很難修改，例如新聞報紙、廣播、電視、電影等，如需答覆、修正，往往要等到下一個版本，例如第二天的報紙、下次廣播、下回電視、重新剪輯的電影版本，牽涉的人力和時間較多。社群媒體則常常隨時隨地的更新變化。
新時代的社會媒體下，產業、業績、銷售、管理、效率，會產生什麼變化？透過社會媒體的運用，免費、簡單、方便、即時、動態、管理、效率，易於管理達成效率，易於銷售達成業績成長。問問您自己，聽懂老師講的話了嗎？新科技為您帶來更多的管理與效率，銷售與業績？還是為您帶來了更多沒有效率的忙碌與瞎忙？這決定了您是贏家還是輸家！
Social media in the classroom：Wikipedia、Facebook、Twitter、YouTube。
Social media
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos invirtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies.
Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).
Classification of social media
Social-media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall-posting, music-sharing, crowdsourcing and voice over IP, to name a few. Social network aggregation can integrate many of the platforms in use.
Virality
Mobile social media refers to the combination of mobile devices and social media. This is a group of mobile marketing applications that allow the creation and exchange of user-generated content. Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages(time-sensitivity).
社會媒體和傳統媒體的差別
傳統的社會大眾媒體，包含新聞報紙、廣播、電視、電影等，內容由業主全權編輯，追求大量生產與銷售。新興的社群媒體，多出現在網路上，內容可由用戶選擇或編輯，生產分眾化或小眾化，重視同好朋友的集結，可自行形成某種社群，例如blog、vlog、podcast、wikipedia、facebook、plurk、Twitter、網路論壇、等。社群媒體的服務和功能更先進和多元，但費用相對便宜或免費，近用權相對普及和便利，廣受現代年輕人的採用。統計資料顯示，社群媒體的使用率正以鋪天蓋地的速度擴張，並超越傳統社會媒體。社群媒體和傳統社會媒體的明顯差別如下：
1. 傳播結構：社群媒體和傳統媒體，都可以向全球傳播。不過，傳統媒體多屬於中央集權的組織結構、生產、銷售。社群媒體通常扁平化、無階層、依照多元生產或使用的需求，而有不同的型態。
2. 近用能力：能近用傳統媒體的，絕大多數都只有該媒體的政府或私人業主；例如某大報的頭條，由該報編輯室決定、某電影的集資拍攝，由政府和民間金主決定。社群媒體可讓社會大眾便宜或免費使用；例如網路部落格，人人可免費申請，申請人可任意編輯部落格的內容。
3. 專業要求：進入傳統媒體的專業門檻較高，例如需設置全職的記者、攝影師、編輯、財務部門、法律部門等，除了一定的資訊素養之外，還需要其他學科的專業素養，才能經得起消費市場的檢驗；尤其因為傳統媒體的市場競爭激烈、營利壓力，對專業能力的要求可能會更提高或更多元。社群媒體的專業門檻相對較低，通常只要中等的資訊素養即可，加上社群媒體為爭取更大的注意力經濟，傾向於將社群媒體的使用介面設計的更方便更簡單。
4. 即時程度：一般而言，根據節目內容的規模，傳統媒體常有幾天、幾週、幾個月的製作時間，社群媒體因為偏好輕薄短小的圖文發佈，所以製作時間減少至一天、幾小時、幾分鐘而已。有些傳統媒體正向社群媒體看齊，希望能達到新聞的隨時發布。
5. 固定不變：傳統媒體的內容一旦發布，幾乎很難修改，例如新聞報紙、廣播、電視、電影等，如需答覆、修正，往往要等到下一個版本，例如第二天的報紙、下次廣播、下回電視、重新剪輯的電影版本，牽涉的人力和時間較多。社群媒體則常常隨時隨地的更新變化。
新時代的社會媒體下，產業、業績、銷售、管理、效率，會產生什麼變化？透過社會媒體的運用，免費、簡單、方便、即時、動態、管理、效率，易於管理達成效率，易於銷售達成業績成長。問問您自己，聽懂老師講的話了嗎？新科技為您帶來更多的管理與效率，銷售與業績？還是為您帶來了更多沒有效率的忙碌與瞎忙？這決定了您是贏家還是輸家！
Social media in the classroom：Wikipedia、Facebook、Twitter、YouTube。
Social media
Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos invirtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies.
Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012).
Classification of social media
Social-media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall-posting, music-sharing, crowdsourcing and voice over IP, to name a few. Social network aggregation can integrate many of the platforms in use.
Virality
Mobile social media refers to the combination of mobile devices and social media. This is a group of mobile marketing applications that allow the creation and exchange of user-generated content. Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages(time-sensitivity).
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